Maša Blaznik is the CEO of the EBSI Institute. She is a psychologist, speaker, and researcher from Slovenia, Europe.

In her work with children and young people, she has noticed some worrying practices in education systems across Europe. In 2018, she published a groundbreaking paper questioning the appropriateness of training children who have just finished primary school to kill animals for eight hours a day.

Her work highlighted a larger issue: the normalization of violence in today's society. This inspired her to create the Empathy-Based Society Institute as an antidote to current systemic practices.

Maša is an empathy communicator and educator who emphasizes the crucial role of empathy in both our personal lives and in society. Empathic and non-violent practices benefit people, animals, and the planet.

Maša's rescue cats, Taxi and Bubica, serve as gentle reminders of animal sentience and the significance of her work.